Case Study: Phoenix Pizza Company achieves a 30% revenue boost and stronger customer engagement with Raydiant

How Raydiant Helps this Pizzeria Connect with Customers (with a Side of Extra Revenue)

Phoenix Pizza Company, a seasonal pizzeria on Washington’s Columbia River owned by Jack Kling, needed an easier way to update menu boards and better engage customers without climbing ladders or managing paper menus. The restaurant turned to Raydiant and its Experience Platform/digital signage solution to replace static boards with cloud-managed menu screens, social feeds and community info.

Raydiant deployed four TV screens used as digital menu boards, social media walls, live weather feeds and paid ad space, letting Kling update menus from an iPad in about 13 seconds and schedule dayparting. The Raydiant solution boosted engagement and revenue—digital signage drove a reported 35% decrease in perceived wait time, a 30% increase in restaurant revenue and a 37% rise in promotional-item sales—while also generating new ad revenue and offering a seasonal-friendly subscription.

Phoenix Pizza Company

Jack Kling

Owner