Case Study: Wahlburgers achieves a 35% reduction in perceived wait time and a 37% increase in promotional sales with Raydiant

Famous Restaurant Chain Wahlburgers Uses Raydiant at their 40+ Locations

Wahlburgers, the celebrity-owned restaurant chain with 40+ locations, needed a way to modernize and standardize their in-restaurant experience—reducing printing costs, speeding promotional rollouts, improving perceived wait times, and enabling “real-life” virtual interactions with guests. To meet these goals they turned to Raydiant, deploying its Experience Platform (digital menu boards, Virtual Room and app integrations like Soundtrack Your Brand) across their restaurants.

Raydiant delivered cloud-based HD/4K digital menu boards, centralized content management, dayparting/scheduling, music integration and a Virtual Room for live appearances, letting Wahlburgers update campaigns instantly and communicate consistent messages (including COVID protocols) across 40+ locations. The Raydiant solution cut print/menu costs, boosted engagement and produced measurable impacts associated with digital signage—35% decreased perceived wait time, 37% increase in promotional-item sales, 23% higher diner spend and 51% more on drinks with the right music.

Wahlburgers

David Dai

Brand Manager