Case Study: Neiman Marcus achieves up to 140% sales lift and 6-14x customer engagement with Raydiant

Driving engagement and 40-140% sales lift

Neiman Marcus, a century-old luxury retailer facing industry headwinds (sales down ~40% over eight years and productivity per square foot down >30%), wanted to create a more engaging destination to drive sales and loyalty. They partnered with Raydiant to pilot the Raydiant Shelf — a 48" touch‑screen retail display with cloud-based CMS and in‑store analytics — across multiple categories during a holiday trial.

Raydiant deployed interactive product content that triggered when shoppers touched items, managed remotely via its cloud services, and measured engagement against control stores. The trial delivered measurable lifts: handbags +20%, women’s shoes +39%, men’s shoes +45%, gifts +140%, with category results spanning roughly 20–140% sales lift and 6–14x higher engagement; IT and operations also endorsed Raydiant for easy installation and maintenance.

Neiman Marcus