Case Study: Kate Spade achieves higher in-store engagement and sell-through with Raydiant

Bringing Social Media to Life with Kate Spade & Raydiant

Kate Spade, a fashion brand known for its strong social media presence, wanted to extend its year‑long #TravelColorfully campaign into physical stores to deepen customer relationships and drive sales. They partnered with Raydiant to bring social content into retail using Raydiant’s in‑store digital displays and Raydiant Cloud content management services.

Raydiant deployed touch‑sensing displays in participating U.S. and U.K. stores that served store‑exclusive content, a live Instagram feed of #travelcolorfully posts, and a slot‑machine cross‑sell feature, while remotely managing monthly content and capturing shopper analytics. The Raydiant solution boosted engagement, generated media and blogger buzz, provided actionable interaction data, and delivered higher sell‑through for products featured on the Raydiant shelf.

Kate Spade

Mary Beech

Chief Marketing Officer (CMO)