Case Study: Warwickshire Police drives digital transformation with Rawww’s Nexus app campaign

Warwickshire Police drives digital transformation with Rawww to launch Nexus app

Rawww was engaged by Warwickshire Police to help promote the launch of their new Nexus app, a "super app" designed to integrate various Power Apps. The challenge was to generate excitement and secure buy-in among frontline officers and the wider workforce, while also reducing resistance to change and demonstrating how the app could streamline their daily operations and improve data quality.

The solution from Rawww involved creating a more intuitive user experience design for the Nexus app, including a refined logo and iconography. They produced animated teasers and informative videos featuring a voice-over artist to highlight the app's key features and benefits. The campaign successfully generated overwhelmingly positive feedback from stakeholders, bringing the app to life with clear communication and engaging visuals that helped empower the police force.

Warwickshire Police