Case Study: Staircraft achieves brand growth and market expansion with Rawww

Staircraft expands brand reach with Rawww after acquisition

Staircraft, a manufacturer in the home construction industry, faced the challenge of repositioning its brand strategy following an acquisition by Travis Perkins. The goal was to align the brand with an expanded product range that now included door kits, floor kits, and mouldings, all while maintaining trust with its existing customer base and appealing to a new audience in the regional house market. To address this, they engaged the marketing agency Rawww for brand development and comprehensive marketing services.

Rawww developed a new brand strategy and visual identity for Staircraft that modernized its iconic teal color with complementary tones and introduced photography that highlighted the company's culture and product quality. This refreshed identity was applied consistently across all channels, including campaigns, technical guides, and digital marketing. The rebrand successfully conveyed Staircraft's independence and trustworthiness while highlighting its expanded offerings, solidifying its position as an industry leader and enabling it to tap into new markets. Rawww continues to provide ongoing marketing support to the business.

Staircraft