Case Study: Harris boosts conversions and modernizes digital experience with Rawww

Harris boosts conversions 48.5% with Rawww

Harris, a heritage British painting and decorating brand, faced the challenge of a website that no longer reflected its market position and failed to connect with modern DIY audiences. Their existing digital marketing strategy and site design were holding them back, with a user journey that needed streamlining and a mobile experience that required optimization. They enlisted Rawww for a comprehensive digital transformation involving website strategy, design, development, and SEO.

Rawww completely reimagined the digital experience, creating a new website focused on a streamlined user journey and highlighting the brand's manufacturing heritage. The solution included optimized product pages, a new stockist finder, and mobile-responsive design. This transformation by Rawww delivered significant results, including a 37% increase in conversions from organic search, a 48.5% increase in conversions year-over-year, and a 500% increase in clicks to buy from Amazon.

Harris