Case Study: Softcat boosts leads and engagement with Rawnet

Softcat boosts website leads 187% with Rawnet

Softcat, a leading provider of IT infrastructure, partnered with Rawnet to address challenges in communicating their complex offerings and supporting their sales team. Their website had confusing user journeys and lacked brand clarity, hindering their ability to generate quality leads and maintain a competitive edge.

Rawnet redesigned Softcat's website into a powerful lead generation tool, simplifying user journeys and integrating their CRM and marketing tools. The solution resulted in a 187% increase in website leads and a 44% increase in campaign leads. Rawnet's work also delivered a 14% increase in goal conversion rate and a 42% increase in average session time, significantly improving user engagement and transforming Softcat's digital presence.

Softcat