Case Study: Bottomline Technologies boosts conversions and traffic with Rawnet

Bottomline Technologies increases web conversions 125% with Rawnet

Bottomline Technologies, a provider of financial operations software, sought to streamline its complex digital presence and improve lead generation. They partnered with digital agency Rawnet to reposition their brand as a disruptive technology leader and align their extensive product portfolio with their target customer segments.

Rawnet implemented a multi-faceted solution, beginning with a complete website redesign to simplify user journeys and information architecture. This was followed by targeted paid advertising campaigns for their Paymode-X® solution and the development of digital tools like an ROI calculator. As a result of this partnership, Bottomline Technologies saw an 87% increase in website traffic and a 125% increase in web conversions year-over-year, with Rawnet's strategies significantly improving their customer acquisition.

Bottomline Technologies