Case Study: Prostate Cancer UK raises over £1m with Raw London’s debut DRTV campaign

Prostate Cancer UK raised over £1m in two weeks with Raw London

Prostate Cancer UK faced the challenge of entering the competitive DRTV fundraising market for the first time. They needed a campaign that would effectively cut through the noise and generate confidence in this new channel. The vendor, Raw London, was engaged to develop this debut campaign.

Raw London's solution was to create a direct and urgent DRTV film featuring a consultant speaking calmly to camera about the brutal odds of prostate cancer. This approach, which avoided traditional emotional tropes, was also integrated across digital, social media, and PR. The campaign was a major success, raising over £1 million. It exceeded all targets, beating ROI, SMS, and CPA benchmarks within the first two weeks for Raw London's client.

Prostate Cancer UK