Case Study: Vegetarian Society achieves greater engagement for Every Meal Counts with Raw Design Studio

Vegetarian Society launches 3 animated shorts with Raw Design Studio

The Vegetarian Society commissioned Raw Design Studio to create engaging content for its Every Meal Counts campaign. The challenge was to produce a series of animated videos that would effectively communicate the key motivations for reducing meat consumption.

Raw Design Studio delivered three animated shorts, each following a colourful character and focusing on a different benefit: protecting the planet, animal welfare, and personal health. The videos directed viewers to the campaign's microsite to interact further. The Vegetarian Society noted that Raw worked beyond the original brief with enthusiasm and creativity, delivering a set of films and a microsite that successfully highlighted how every meal counts.

Vegetarian Society