Case Study: American Civil Liberties Union drives voter engagement with Raven + Crow Studio

American Civil Liberties Union drives voter engagement across 2022 elections with Raven + Crow Studio

The American Civil Liberties Union worked with Raven + Crow Studio on a campaign to promote voter engagement and rights during the pivotal 2022 elections. The challenge was to educate the public and get out the vote across a coalition of southern states, requiring adaptable messaging for a quickly shifting electoral landscape.

Raven + Crow Studio created a suite of branded social media graphics for the ACLU. The solution involved producing highly digestible, state-specific imagery to promote early voting, mail-in ballots, registration, and voter rights. The agency met weekly to adjust themes, ensuring the content remained effective for cross-network impressions and complied with different regional rules and deadlines.

American Civil Liberties Union