Case Study: River Island reduces fraud rules and eliminates manual review with Ravelin Technology

River Island transforms fraud strategy with automated decisioning

River Island, one of the UK’s leading fashion retailers with 300 stores and six websites, relied heavily on rules and manual review to manage fraud. That approach kept fraud rates low, but it was not scalable and placed pressure on a small team working a seven days-per-week, 16-hours-per-day operation.

With Ravelin Technology, River Island moved to automated decisioning and machine learning, reducing active rules from 300+ to less than 40 and eliminating manual review entirely. The change freed up more than 2,500 analyst hours while maintaining consistently low fraud rates, and Ravelin Technology also helped the team expand into refund abuse detection and customer fraud analysis.

River Island

Nick Kirby

River Island Fraud Operations Manager