Case Study: Leading Food Delivery Company achieves $300,000 in savings by stopping promotion abuse with Ravelin Technology

How one food delivery merchant saved $300,000 stopping promotion abuse

Leading Food Delivery Company ran a popular referral scheme that was inflating growth metrics and eroding margins as a small number of users abused promo codes. The company was already using Ravelin Technology for payment-fraud prevention but had not tracked referral codes; Ravelin Technology was engaged to quantify the abuse and give the business a way to stop it without halting promotions.

Ravelin Technology added referral-code nodes to the merchant’s graph database, connected customers by shared emails/phones/devices, pre-seeded known abusers, and set thresholds to block abusive uses while allowing customers to continue without discounts to avoid churn. The measures let Ravelin Technology identify and block roughly 15% of abusive referral activity (up from ~5%), saving the merchant about $300,000 in six months (roughly $40–$80k/month and about $15 saved per blocked order) and enabling more cost-effective marketing and lower customer acquisition costs.