Case Study: Litmus boosts sales productivity and data hygiene with Rattle

Passing the Remote Work Litmus Test A Sales Transformation Story

Litmus, an email testing software company, needed a better way to keep its remote sales team aligned after moving away from an in-office environment. The team relied on Slack and email to recreate office visibility, but the native Salesforce-Slack integration was too basic, and email alerts quickly became cluttered and unmanageable.

Rattle helped Litmus connect Salesforce and Slack with flexible, automated workflows for alerts, routing, and reminders. The team built more than 30 workflows, including SLA tracking for new leads, missing campaign source alerts, and overdue close-date reminders, which improved data hygiene, reduced manual follow-up, and sped up lead response time to under an hour.

Litmus

Shelli Welch

Team Lead, Sales Operations