Case Study: Mezmo saves 4 hours a week on GTM ops with Rattle

Mezmo cuts lead response time by 75% with Rattle

Mezmo, a cloud-based telemetry data pipeline company, was facing challenges with its existing tools for connecting Salesforce and Slack. Their Business Systems Manager, Jeff Ronaldi, found solutions like Zapier and the native Salesforce Slack integration to be complex to set up, inconsistent, and difficult to maintain. They needed a more reliable and powerful way to automate critical sales processes and communication.

By implementing Rattle, Mezmo was able to seamlessly move its key workflows, including approval processes, NPS alerts, and opportunity handoffs, directly into Slack. The Rattle solution led to significant results: a 75% reduction in lead response time, NPS SLAs dropping from 24 hours to just 1 hour, and the GTM operations team saving 16 hours per month. Rattle provided a simple but powerful communication channel that supercharged decision-making across teams.

Mezmo