Case Study: Kasisto grows community bank clients with Ratio's brand strategy and positioning

Kasisto grows to 40 live community banks with Ratio

Kasisto, a fintech company, faced the challenge of expanding its revenue by entering the community banking segment. To achieve this downmarket expansion, they needed to pivot their brand strategy to emphasize a more personal connection. They partnered with the vendor Ratio for brand strategy and positioning services.

Ratio developed a new messaging and campaign strategy for Kasisto that highlighted the human element, showing how its platform could enhance the personal touch community banks are known for. A targeted outreach strategy included co-branded campaigns and industry webinars. This approach drove significant growth for Kasisto, increasing its client base from zero to 40 community banks within 18 months. The successful strategy also helped Kasisto secure a $15.5 million Series C funding extension backed by its banking partners and clients.

Kasisto