Ratio
2 Case Studies
A Ratio Case Study
A major fleet management tech provider, FM, faced the challenge of expanding its market to smaller logistics companies. These small businesses struggled to access traditional financing, and FM did not want to use its own balance sheet to provide capital. This hurdle was limiting both their growth and their customers' ability to purchase FM's innovative solutions. To overcome this, FM partnered with vendor Ratio and implemented its product, Ratio Boost.
Ratio implemented its Boost solution, which integrated seamlessly with FM's CRM and used AI-driven underwriting to quickly evaluate customers. This provided flexible financing options without FM needing to use its own capital. The results were significant: FM expanded its market reach, accelerated its sales cycle, and increased revenue. Measurably, this led to a 30% revenue uplift and a 25% higher conversion rate, all while preserving FM's capital for other strategic initiatives.
Major Fleet Management Tech Provider (FM)