Case Study: DearDoc achieves 3x sales growth with Ratio Boost

DearDoc increases closed deals by 10% with Ratio

DearDoc, a bootstrapped healthcare SaaS company, faced a challenge common to self-funded businesses: balancing growth with cash flow. They needed to offer monthly payment terms to attract more SMB customers but required the full contract value upfront to maintain their financial independence. This is where the vendor, Ratio, and its product Ratio Boost came in.

Ratio Boost provided a buy-now-pay-later (BNPL) solution that allowed DearDoc's customers to pay monthly while DearDoc collected the entire contract value at signing. This solution led to a 25% increase in average selling price, a 20-30% surge in closing rates, and a drastically shortened sales cycle. With Ratio, DearDoc is set to increase its sales by 3x while preserving its bootstrapped, investor-free model.

DearDoc