Case Study: The Landmark Bangkok achieves 25% RevPAR and 2% ADR uplift with RateGain Unity

Unity Generates Measurable Increase In Additional Revenue

The Landmark Bangkok, a 31-storey hotel with 399 rooms, faced falling international arrivals in 2014 and a surge in room supply—about 4,000 new keys in 2015–2016 concentrated in the Sukhumvit area—along with rapidly changing market trends that made pricing and revenue management increasingly difficult. To tackle these issues the hotel engaged RateGain’s Unity solution.

RateGain implemented Unity to deliver real-time competitor data, market trend insights and measurable guest sentiment, supported by RateGain’s account management team to enable more flexible, dynamic pricing and eliminate manual spreadsheets. The Landmark Bangkok achieved measurable results—2% ADR uplift and a 25% RevPAR increase year‑on‑year (April–May 2014 vs 2015)—with faster market responsiveness and a more scientific, consistent pricing approach.

The Landmark Bangkok

Yuppadee Srithong

Director of Revenue Management