Case Study: Lufthansa maintains rate parity and protects revenue with RateGain's AirGain Parity

Lufhansa’S Rate Parity Initiative Helps Maintain Pole Position In a Competitve European Market

Lufthansa, Europe’s largest airline, faced the challenge of maintaining rate parity across dozens of websites and metasearch engines to protect revenue, market position and customer confidence. To get a clear, vendor-independent view of how its fares appeared against competitors, Lufthansa partnered with RateGain and deployed the AirGain platform (AirGain Parity) to analyze regional markets and pricing every week.

RateGain implemented AirGain Parity visualizations and delivered weekly reports and daily monitoring that alerted Lufthansa to price disparities, pinpointed undercut channels and enabled rapid corrective action. Using RateGain’s insights, Lufthansa closed gaps in displayed fares, reduced potential revenue leakage, preserved direct bookings and a consistent brand experience—outcomes the airline attributes to RateGain’s flexible reporting and timely parity visibility.

Lufhansa

Lufhansa