Case Study: J5 Rimal Hotel Apartments achieves strategic pricing and real-time rate management with RateGain Optima

J5 Rimal Hotel Apartments - Customer Case Study

J5 Rimal Hotel Apartments, Dubai, a suite-based extended-stay property, faced an absence of a streamlined revenue management strategy: they lacked occupancy and real-time competitive data, could not manage rates multiple times a day, had no rate-parity or review tracking, and were unable to focus on core selling activities. To tackle these issues, J5 Rimal implemented RateGain’s Price Intelligence Suite, using the Optima price intelligence and optimization tool.

RateGain’s Optima delivered a 360° competitive view—shopping over 10,000 hotels daily—and provided city market supply, OTA ranking, rate-parity scans, Airbnb insights, occupancy forecasts, real-time price recommendations and mobile alerts. As a result, J5 Rimal was able to position the property strategically within its comp-set, manage rates multiple times per day with greater confidence, save significant time on competitive analysis, and use data-driven pricing as an ongoing reference for revenue decisions.

J5 Rimal Hotel Apartments

Neil Fernandes

Director