Case Study: Biggest German Airline achieves improved rate parity and a 1.5% increase in direct bookings with RateGain (AirGain)

Improved Rate Parity Leading to 1.5% Increase in Direct Bookings

Biggest German Airline, a leading carrier group operating 250+ aircraft (and ~500+ including subsidiaries) across passenger, logistics, MRO, catering and IT, faced significant rate parity and market-intelligence gaps: no aggregated tracking of OTA/meta undercuts, limited channel and data coverage, lack of real-time insights and no alerting for parity violations. To address this the airline engaged RateGain and adopted its AirGain airfare intelligence solution.

RateGain implemented the AirGain intuitive dashboard with real-time parity monitoring, violation alerts, broader channel coverage (meta, mobile, geo-pricing), ancillary and B2B intelligence, open APIs and 24x7 support. The solution delivered measurable impact — an overall parity score of 85%, violation instances at 4.9% and an average revenue-loss metric of 8.7% — and improved parity governance and brand integrity, with reported lifts in direct bookings (1.5% cited on the cover and up to 9% in the benefits section), faster onboarding and a 40% reduction in service ticket time.