Case Study: Dusit Thani Hotels & Resorts achieves real-time competitive price intelligence and stronger rate parity with RateGain

Dusit Thani Hotels and Resorts - Customer Case Study

Dusit Thani Hotels and Resorts, a Thai multinational hospitality group operating 29 properties worldwide, was manually monitoring competitor rates and rate parity, which was time‑consuming and slowed revenue management. They needed an accurate, real‑time rate‑shopping and parity solution to stay competitive, protect against third‑party distribution inconsistencies, and optimize channel mix. To solve this, Dusit Thani engaged RateGain and adopted RateShopper++ and Parity+.

RateGain implemented RateShopper++ for deep competitor intelligence and Parity+ for online distribution control, delivering real‑time alerts, customizable reports and an intuitive interface. RateGain’s platform tracks 500+ OTAs and metasearch sites and maps over 900,000 room‑type combinations, enabling Dusit Thani to identify pricing issues quickly, react faster to market changes, improve daily operations and regain control of rate parity across channels.

Dusit Thani Hotels and Resorts

Chatchai Pongprapat

AVP, Revenue Management and Distribution