Case Study: Budget Rent‑A‑Car (Budget Group) achieves real-time pricing control and 15% revenue uplift with RateGain RevGain‑Car

Budget Rent-a-car of Las Vegas Outperforms Market With Real-time Actions

Budget Group (Budget Rent‑A‑Car of Las Vegas) faced rapidly shifting, fragmented competitive pricing across brokers and aggregator sites that left them vulnerable to being undercut. General Manager Ryan Honig needed 24/7 market scanning, clear guidance on optimal price points, easy bulk updates, reusable strategies and real‑time pricing, but existing processes were manual, slow (about a 6‑hour update lag) and resource intensive. They turned to RateGain and its RevGain‑Car pricing automation program to tackle these challenges.

RateGain deployed RevGain‑Car features — rate shopping, a rules‑based recommendation engine, price‑update scheduler, bulk update capability and one‑click strategy implementation — to automate real‑time pricing and strategy reuse. As a result, RateGain helped Budget Group shorten response times from ~6 hours to minutes, improve control over market variance by 50%+, increase bookings and revenue by about 15%, and cut required manual resources by over 90%.

Budget Group

Ryan Honig

General Manager