Case Study: Hotel Seehörnle boosts sales and RevPAR with RateBoard

From fixed to dynamic prices – the switch brings significant sales growth

Hotel Seehörnle, a bio hotel and restaurant at Lake Constance, was using a rigid, two-season pricing structure for its 42 rooms. This inflexible system prevented the hotel, which uses the Protel PMS and Vioma channel manager, from capitalizing on periods of high demand. The hotel's director, Thomas Kopacevic, recognized the need to adopt a dynamic pricing model with vendor RateBoard to react to market changes and improve sales.

By implementing RateBoard's dynamic pricing system, the hotel gained access to a budget tool and dashboard for better decision-making and competitor analysis. The solution from RateBoard allowed for prices to be sent to sales channels with just a few clicks, saving significant time. This shift resulted in a 19% increase in sales, a 21% improvement in the average daily rate (ADR), and a 37% increase in revenue per available room (RevPar) when comparing 2022 to the last fixed-price year of 2019.

Hotel Seehörnle

Thomas Kopacevic

Hotel Director