Case Study: UMass Amherst boosts 150th anniversary visibility with Rasky Partners, Inc.

UMass Amherst boosts Stand for UMass Day reach to 300,000 followers with Rasky Partners

UMass Amherst, the flagship campus of the Commonwealth, faced the challenge of generating significant media attention for its 150th-anniversary celebration in the highly competitive Boston media market, despite being located 90 miles away. The university engaged Rasky Partners, Inc., a public relations and public affairs firm, to help overcome this obstacle.

Rasky Partners, Inc. implemented a comprehensive media strategy that included collaborating with Boston.com for a real-time photo slideshow, securing prime print placement in The Boston Globe, and executing a targeted social media campaign. These efforts resulted in extensive coverage, including a front-page photo essay in the Metro Section and a social campaign that reached over 300,000 followers of elected officials and bloggers.

UMass Amherst