Case Study: Red Hat expands Massachusetts government relationships with Rasky Partners

Red Hat secures first Massachusetts procurement with Rasky Partners

Red Hat, a world leader in open-source software and open hybrid cloud solutions, sought to expand its brand and increase procurement opportunities within Massachusetts state government. The challenge was a lack of marketable relationships and recognition among the state's many IT decision-makers. To address this, Red Hat engaged Rasky Partners, Inc. for its public relations and public affairs services.

Rasky Partners, Inc. identified key decision-makers and developed an introduction strategy for Red Hat to share its expertise with state secretaries, CIOs, and agency personnel. As a result of these efforts, Red Hat was invited to co-present with the state’s Technology Secretary at the Massachusetts Cybersecurity Forum as a leading expert. The work by Rasky Partners, Inc. also led to Red Hat's first direct procurement from the state and established the company as a consultant for potential system solutions.

Red Hat