Rasky Partners, Inc.
36 Case Studies
A Rasky Partners, Inc. Case Study
The Massachusetts Society of Anesthesiologists (MSA) faced a significant challenge when state legislation was proposed to allow non-anesthesiologists to administer anesthesia without physician supervision, which they believed would endanger patient safety. To combat this, MSA engaged the services of Rasky Partners, Inc., a public relations and public affairs firm, to help block the legislation.
Rasky Partners, Inc. implemented a solution that involved mobilizing the entire MSA membership through traditional and digital organizing and conducting targeted educational outreach to key health care legislators and committees. As a result, the vendor successfully held off any changes to the anesthesia scope of practice for over a decade. When changes were finally enacted, Rasky Partners, Inc. was able to dramatically minimize their impact, preserving the core role of physician anesthesiologists.