Case Study: Legrand protects its $200 million market share with Rasky Partners, Inc.

Legrand protects $200 million market share with Rasky Partners, Inc.

Legrand, a global specialist in electrical and digital building infrastructures, faced a significant challenge to its $200 million market share from a competitor's proposed change to the 2020 National Electrical Code. To protect its business, Legrand enlisted the help of vendor Rasky Partners, Inc., a public relations, lobbying and public affairs firm, to develop an advocacy campaign.

Rasky Partners implemented a public affairs strategy that involved enlisting industry leaders and influencers to advocate for Legrand during the lengthy code development process. This included developing powerful messaging, securing support from advocacy organizations nationwide, and having advocates testify in person at code panel meetings. The efforts of Rasky Partners successfully defeated the proposed code change, thereby preserving Legrand's entire market share from significant harm.

Legrand