Case Study: Professional Pricing Society boosts email engagement and drives sales with rasa.io

Professional Pricing Society - Customer Case Study

The Professional Pricing Society (PPS), a worldwide pricing collaborative, needed an efficient way to provide valuable content to its members without the burden of creating all of it in-house. To address this challenge, the organization turned to the vendor rasa.io for its AI-powered newsletter service.

By implementing rasa.io's curation platform, PPS easily compiled and distributed newsletters featuring relevant third-party content alongside promotions for its own events and digital education. This solution from rasa.io led to a direct increase in the organization's email open and click rates. These improved metrics helped PPS meet its marketing objectives and successfully drive sales for its conferences and offerings.

Professional Pricing Society

Michael Tatonetti

Vice President