Case Study: Petra Coach boosts newsletter engagement with rasa.io AI

Petra Coach - Customer Case Study

Petra Coach, a company that provides business coaching services, needed a more effective way to communicate with its diverse audience of business leaders. Their challenge was to deliver daily, personalized content relevant to each subscriber's specific industry and interests without the burden of manual curation. To achieve this, they turned to the AI-powered newsletter platform from rasa.io.

rasa.io implemented a fully automated daily newsletter for Petra Coach that blended original blog content with curated third-party news. The solution provided valuable analytics on reader interests, which Petra used to guide its content strategy. This led to exceptional engagement, with unique daily open rates reaching 55% and click rates at 35%. The insights from rasa.io directly influenced the creation of a highly successful blog article on customer service, which generated record engagement.

Petra Coach

Andy Bailey

Founder & Head Coach