Case Study: Institute of Scrap Recycling Industries boosts newsletter performance with rasa.io

How the Voice of the Recycling Industry™ Got Even Stronger

The Institute of Scrap Recycling Industries (ISRI), a nonprofit trade association, partnered with rasa.io to address the challenge of manually creating and distributing multiple segmented newsletters, a process that was consuming excessive staff time and effort. They sought to leverage AI to streamline their newsletter creation, distribution, and subscriber targeting.

By implementing rasa.io's AI-powered smart newsletter platform, ISRI was able to send a single, hyper-personalized newsletter that automatically catered to each member's unique interests. This solution from rasa.io yielded remarkable results, including a 3x increase in email opens and clicks, a 90% reduction in staff hours dedicated to newsletter production, and a 20% growth in their email list. Furthermore, the newsletter's popularity made it a top revenue generator, with its ad space consistently selling out.

Institute of Scrap Recycling Industries

Mark Carpenter

Vice President of Communications