Case Study: SCACPA achieves 65%+ open rates and 20%+ click-through rates with rasa.io

How rasa.io is Leveraging AI to Help CPA Associations Hyper-Personalize Member Communication

The South Carolina Association of CPAs (SCACPA), a non-profit with over 4,000 members, faced challenges with stagnant membership and a need to better understand its audience. To create a more engaging and relevant communication stream, they partnered with rasa.io to implement its AI-powered personalized newsletter service.

Using rasa.io, SCACPA launched three distinct, hyper-personalized newsletters with minimal staff effort. The solution included a key API integration that fed subscriber data back into their CRM, enriching member insights. rasa.io helped SCACPA achieve remarkable results, including monthly open rates exceeding 65% and click-through rates over 20%, significantly boosting member engagement and driving new traffic to their website.

SCACPA

Chris Jenkins

Chief Executive Officer