Case Study: American Society of Civil Engineers boosts newsletter engagement and saves production time with rasa.io

How rasa.io is Helping Strengthen the Backbone of the World’s Infrastructure

The American Society of Civil Engineers (ASCE), a global professional society, sought to increase its newsletter frequency from weekly to daily. Their challenge was to reduce the significant in-house production time for this effort while simultaneously providing more relevant content to their large and diverse membership base. To meet this challenge, ASCE partnered with the vendor rasa.io.

Using the rasa.io platform and its AI-driven capabilities, ASCE automated and personalized its newsletter content. This solution bridged internal content gaps and tailored the experience for subscribers. The results were exceptional, with the newsletter becoming the primary driver of website traffic and generating unique open rates of 50%. rasa.io also enabled massive savings in production time and helped the organization successfully achieve its advertising revenue goals.

American Society of Civil Engineers

John Marston

Sr. Manager Digital Media Communications