Case Study: ASIS International boosts engagement and ad revenue with rasa.io

How rasa.io Helped Personalize The Security Industry’s Leading Newsletter Publications

The American Society for Industrial Security (ASIS) International, a global association for security professionals, partnered with rasa.io to enhance its newsletter and augment the capabilities of its editorial staff. The organization sought a way to improve member engagement and create new revenue opportunities without overburdening its internal team.

rasa.io implemented its AI-driven smart newsletter platform, transforming the publication into a hyper-personalized experience for each subscriber. The solution delivered a 63% boost in advertising revenue, saved the editorial staff significant time, and provided valuable audience insights that led to new content and services. The success also prompted ASIS to launch a new weekly newsletter, creating an additional stream of non-dues revenue.

American Society for Industrial Security

Adam Savino

Vice President, Technology & Organization Effectivenes