Case Study: HFMA boosts member engagement with personalized daily news from rasa.io

HFMA - Customer Case Study

HFMA, the Healthcare Financial Management Association, sought to increase daily engagement with its members. While successful with large events, they needed a way to provide consistent, daily value and become a trusted source for broader industry news. They partnered with rasa.io to address this challenge.

Using rasa.io's AI-powered newsletter service, HFMA launched "The Daily Dose," a fully automated and personalized email. The solution delivered relevant content from over 80 sources, making HFMA a top content provider itself. rasa.io's platform achieved remarkable results, including engaged member open rates of 45% and click rates of 29%, while providing invaluable data on member interests to inform HFMA's own content strategy.

HFMA

Garth Jordan

Senior Vice President of Corporate Strategy