Case Study: Biz New Orleans boosts newsletter engagement and revenue with rasa.io

Biz New Orleans - Customer Case Study

Biz New Orleans, a local publisher of business and news content, sought to increase reader engagement and advertising revenue. They wanted to create a more frequent and intelligent way to drive traffic to their website by delivering personalized content. To address this challenge, they partnered with the vendor rasa.io.

By implementing rasa.io's smart newsletter service, Biz New Orleans transformed its "Morning Biz" newsletter into a hyper-personalized publication. The solution automatically aggregated and delivered content from their own site and other authoritative outlets to each subscriber based on their interests. For rasa.io, the results were significant: a 47% weekly open rate, a 10% click-through rate, and the creation of a new email revenue stream. This success allowed them to easily attract advertisers and gain valuable insights into audience preferences.

Biz New Orleans

Todd Materne

CEO & Head