Case Study: Australian Dental Association achieves higher email engagement with rasa.io

Australian Dental Association boosts newsletter open rates to 68% with rasa.io

The Australian Dental Association (ADA) wanted to boost its existing email newsletter by providing its members with more personalized content. They partnered with the vendor rasa.io to implement an AI-powered solution to increase engagement and improve the distribution of their own news pieces.

Using rasa.io's AI-enabled platform, the ADA was able to send highly personalized newsletters. This solution resulted in an incredible 68% average open rate and a 13% average click rate. rasa.io also provided valuable insights into member content preferences, allowing the ADA to craft a more relevant content strategy, all while saving valuable hours every week.

Australian Dental Association