Case Study: AssociationSuccess.org boosts email engagement with rasa.io

AssociationSuccess.org - Customer Case Study

AssociationSuccess.org, an organization for association professionals, sought to improve member engagement between its events and automate the dissemination of its content without manual effort. They partnered with the vendor rasa.io to implement a personalized, AI-generated email newsbrief to address these challenges.

The solution from rasa.io involved creating a customized newsletter that used AI to individually personalize content for each member by drawing from hand-selected and community-sourced authoritative content. This resulted in an average open rate of 32% and a click rate of 10%, both far exceeding industry averages. The rasa.io platform also saved the team significant time by automatically featuring their own blog content and provided valuable data on member interests to guide future content creation.

AssociationSuccess.org

Arianna Rehak

Director of Association Success