Case Study: ASAE Achieves Higher Email Engagement with rasa.io AI Personalization

ASAE - Customer Case Study

ASAE began using the rasa.io AI-powered newsletter platform to overcome the challenge of delivering a static, non-personalized email experience to its members. They sought to move beyond a one-size-fits-all newsletter and instead provide each reader with uniquely relevant content.

The solution from rasa.io used artificial intelligence to monitor individual user behavior and automatically curate a personalized newsletter for each of the nearly 60,000 daily recipients. This included selecting articles, generating subject lines, and arranging story placement. The results were unprecedented, with AI-driven emails achieving a 51% unique daily open rate and a 34% unique daily click-through rate, significantly outperforming their previous metrics.

ASAE

Reggie Henry

Chief Information & Engagement Officer