Case Study: American Society for Microbiology boosts newsletter engagement with rasa.io

American Society for Microbiology - Customer Case Study

The American Society for Microbiology (ASM) sought to increase member engagement and save staff time previously spent on the manual curation and distribution of their newsletters. To address this challenge, they partnered with vendor rasa.io to implement its AI-powered smart newsletter service.

By leveraging rasa.io's platform, ASM automated the delivery of personalized content to its members. The solution freed up 20 hours per month for staff, drove significant increases in website traffic, and delivered impressive engagement metrics, including a 66% open rate and a 20% click rate. The vendor's technology also provided ASM with insightful analytics on popular topics to better inform their content strategy.

American Society for Microbiology

Janet Hedrick

Director of Membership Services