Case Study: American Marketing Association boosts newsletter engagement and personalization with rasa.io

American Marketing Association - Customer Case Study

The American Marketing Association (AMA) sought to improve its email newsletter engagement and cut through the noise for its members. The organization needed to grab and hold its audience's attention by delivering highly relevant content while also saving its team significant time on newsletter production. To address this, they partnered with rasa.io.

Using the rasa.io AI-powered platform, AMA personalized each newsletter with a custom curation of articles and individualized subject lines for every reader. This solution increased the visibility of AMA's own content, driving thousands of additional users to its website and achieving a 42% monthly subscriber engagement rate. The implementation by rasa.io enabled AMA to increase its send frequency from one weekly newsletter to new content daily, all while saving the team tons of time.

American Marketing Association

Molly Soat

Editor in Chief