Case Study: American Marketing Association boosts email engagement with rasa.io

American Marketing Association boosts newsletter open rates to 48% with rasa.io

The American Marketing Association (AMA) sought a way to regularly engage its 40,000+ email subscribers. To overcome this challenge, the organization adopted the AI-powered newsletter platform from rasa.io.

Using rasa.io's analytics and AI-powered personalization, the AMA implemented a solution that delivers individualized content. This resulted in an average open rate of 48%, surpassing industry standards, and saved the team over 75 hours per month. The solution also drove significant increases in website traffic for the AMA.

American Marketing Association