Case Study: Align boosts engagement and lead generation with rasa.io Smart Newsletter

Align - Customer Case Study

Align, a SaaS company providing a growth management app, was looking for innovative tools to support its own growth goals and an easier way to distribute its valuable blog content to both existing customers and new prospects.

By implementing the rasa.io Smart Newsletter, Align automated the process of curating and sending a weekly newsletter that blended their original content with relevant external articles. This solution from rasa.io provided a highly effective distribution channel that significantly increased engagement, leading to higher web traffic, more webinar registrations, and successful lead conversions, all while saving the marketing team considerable time. The newsletter achieved a 37.5% monthly open rate and an 8.3% monthly click rate.

Align

Renee Bigelow

VP of Marketing