Case Study: AcademyHealth achieves higher member engagement with rasa.io

AcademyHealth - Customer Case Study

AcademyHealth, an organization at the forefront of Health Services Research, sought a new member benefit to provide relevant industry news and increase daily brand interaction. Their existing offerings did not proactively engage members or regularly disseminate authoritative content. They challenged rasa.io to use innovative Artificial Intelligence to personalize member engagement in a new way.

rasa.io implemented its AI-powered email newsbrief to deliver a personalized stream of industry news and AcademyHealth's own content. This solution eliminated the need for manually assembled emails while ensuring important internal articles were distributed. The results were significant, with the service achieving a 49% average unique weekly open rate and a 16% average click-through rate. At its peak performance, the AI-driven newsbrief achieved daily open rates above 50% and click rates above 40%, providing the organization with extraordinary weekly exposure to its members.

AcademyHealth

Angélica Rodríguez

Director of Membership