Case Study: MultiFit earns smarter lift tracking and AI coaching with Rasa Design Team

MultiFit redesigns 6 product surfaces with Rasa Design Team

The customer, MultiFit, had an existing iOS powerlifting app but needed help with its tangled user experience and visual design. They engaged the Rasa Design Team, a UX/UI product design agency, initially for a screen polish but the project's scope quickly expanded.

The Rasa Design Team completely redesigned the app, keeping its core architecture but rebuilding the interface. They introduced a new calendar-based home screen, a streamlined Plate Loader, and a redesigned exercise card. Mid-project, they also integrated an AI coaching feature named Yay and a comprehensive analytics screen. The vendor delivered a fully redesigned product, a tightened logo, and a complete set of marketing assets, transforming the simple tracker into a sophisticated AI tool.

MultiFit