Case Study: Birdie turns cash gifting into a joyful experience with Rasa Design Team

Birdie launches a full mobile gifting app in 2021 with Rasa Design Team

The customer Birdie, a cash gifting app, faced the challenge of turning an awkward financial transaction into a desirable user experience. They had a rough web interface and no mobile app, which made their product feel more like an apology than a celebration. The vendor, the Rasa Design Team, was engaged to build out the full product experience.

The Rasa Design Team implemented a solution centered on research showing that presentation was key. They designed a mobile app with a simple three-step sending process and thoughtful digital greeting cards, all wrapped in a celebratory night-sky visual palette. The result was an app that made sending cash feel intentional and transformed it from a fallback into an actual gift. The Rasa Design Team successfully delivered a complete UX/UI design and product management service to achieve this.

Birdie