Case Study: W.K. Kellogg Foundation achieves immersive, scalable digital growth with Rareview

W.K. Kellogg Foundation boosts new user acquisition 129.5% with Rareview

The W.K. Kellogg Foundation partnered with Rareview to redesign its website, wkkf.org. The challenge was to transform the site into a modern, mission-driven digital experience capable of organizing a large volume of diverse content, spotlighting community impact, and creating a user journey that reflects the foundation's core mission, moving away from a conventional nonprofit feel.

Rareview implemented a solution on WordPress featuring an immersive WebGL-driven 3D sphere for navigation, interactive data visualizations, and a custom Digital Component Library for scalability. The project achieved significant measurable impact, including a 129.5% growth in new user acquisition and a 38% growth in unique visitors following an SEO sprint. The work by Rareview also received multiple prestigious design awards.

W.K. Kellogg Foundation

Minda Corso

Manager