Case Study: Sergio Tacchini grows revenue 5x with Rareview

Sergio Tacchini grows revenue 5x with Rareview

The heritage Italian sportswear brand Sergio Tacchini faced the challenge of scaling its online business, which was generating $5M in revenue. The brand needed a growth solution accountable to revenue, rather than working with misaligned vendors or media agencies focused on impressions. They engaged the embedded team model from vendor Rareview to address this.

Rareview implemented a full-funnel growth solution, providing an embedded team responsible for strategy, creative, media, lifecycle, budget planning, and AI infrastructure. This approach made Sergio Tacchini's business more than five times larger, growing revenue to over $22M and increasing its customer base by a third. The partnership also significantly improved profitability, achieving a ~42% contribution margin after marketing.

Sergio Tacchini